Community-driven content curation is a growing trend that puts your target audience at the heart of your marketing process. Instead of relying only on your brand’s marketing team, you encourage your community (your customers, supporters, or potential customers) to shape the content you produce and promote. This should be a core aspect of your content marketing and larger digital marketing strategy.

This approach is especially helpful for businesses facing rapid changes in consumer preferences, where top-down methods can feel slow or disconnected.

Brands often assume they know what customers want. While research and development can get you close, real consumer needs can shift faster than any internal process can handle. Community-driven curated content makes it possible to adapt in near real time, allowing companies to keep pace with market changes, while also saving time.

Building a solid content governance model is like laying a strong foundation for your content marketing strategy. Without it, even the best ideas can get lost in chaos, leading to inconsistent branding, slow approvals, and compliance risks.

Research shows that businesses without formal governance experience 47% longer content approval cycles and face up to 64% higher risks of non-compliance penalties.

In this article, I’ll walk through practical, step-by-step guidance for creating a governance model that not only streamlines your content marketing process and content workflows, but also keeps your brand on track.

Voice search is changing the way we find answers online, and if you’re a new digital marketer or university student diving into digital marketing or SEO, understanding this shift is important.

In this article, I’ll break down how frequently asked questions or FAQs can be optimized for voice search in a clear, step-by-step way. I’ll use real statistics, practical examples, and handy tools explained in everyday language.

Knowing your audience is key to making your business stand out in today's fast-paced digital world. One of the best ways to understand your customers is by creating audience personas. 

I wrote an article years ago on the basics of audience personas. With AI large language models taking off, it makes sense to show how AI can help make the process a lot faster.

Audience personas are simple, fictional profiles representing different segments of your audience. By creating audience personas, you will get a better picture of your target customers. They will help you design better products, create more targeted marketing campaigns, and ultimately build stronger connections with your customers. 

Over 50% of Canadians now use voice commands on their smartphones or smart speakers to get information fast. Voice search is reshaping the way consumers find local businesses every day. In this article, I’ll explain what voice search optimization (VSO) is. Why it matters to small business owners in Ontario and the rest of Canada, and provide practical steps you can take to integrate this strategy into your larger SEO and Content Strategy to improve your website to get ahead.

Social media is where conversations are happening. Nearly 65% of the global population, about 5.22 billion people, spend an average of 143 minutes a day on social media platforms talking about everything and anything. 

It is safe to say that we are spending a lot of our time having conversations on social media.

Another crazy fact is that 71% of marketers now use insights from these digital discussions to shape their digital marketing strategies. These numbers show just how deeply social media is woven into our daily lives.

Social listening is a way to tune into these conversations. It goes beyond simply tracking mentions. It’s about understanding why people talk about certain topics, products, or trends, and how they feel about them. 

Have you ever wondered, “Why do those ads show up after I leave a website?” It might seem a bit creepy at first, but somewhere a smart digital marketer is using a strategy called Facebook ad retargeting. 

So you are online trying to buy some new shoes and you get an Instagram DM notification and get distracted? A few days later, you are minding your business scrolling through Instagram or Facebook and you start seeing ads for those exact sneakers on Facebook. That’s retargeting.

The purpose of this post is to walk you through creating a compelling digital marketing portfolio for students that will help you stand out from the competition. View your portfolio as a visual resume that shows your skills with actual examples and projects.

Whether you’re aiming for an internship, freelance gigs, or an entry-level job in digital marketing, this guide will help you organize your best work and present it in a way that resonates with hiring managers and potential clients.

Why is this so important? In today’s competitive job market, employers are not just looking for a list of qualifications, they want to see your creativity, problem-solving skills, and the tangible results of your efforts.

A well-crafted portfolio does just that. It allows you to share your experiences, from school projects to real internships, and showcase your personal style in solving digital marketing problems.

Are you trying to become a content marketer? Let’s cut to the chase: If you’re entering the workforce in the next five years, your university degree is just the starting line. The real game-changer? Becoming a knowledge sponge in a world where AI tools evolve faster than TikTok trends.  

Picture this: By 2025, 30% of enterprise content will be AI-generated (Gartner), and marketers using AI tools report 3x faster content production (HubSpot). The good news is that I don’t think AI will replace you. However, if you aren’t willing you embrace AI, you will be in trouble. A marketer who masters AI will replace those who don’t. Let’s unpack how you’ll stay ahead.

Let’s face it, digital marketing isn’t getting any simpler. Managing your website, engaging on social media, creating content, analyzing data, and running ads, digital marketing can be overwhelming. And people tell us that marketing is easy.

That’s where artificial intelligence (AI) swoops in to save the day. Designers create AI tools to help marketers work smarter, not harder. They streamline processes, improve results, and give you more time to focus on overarching strategic goals. If you don't use AI tools today, you will fall behind.

In this blog, I’ll walk you through some of the best AI tools for digital marketers. I’ll break down what each tool does, why it’s useful, and how you can use it in your day-to-day work. By the end, you’ll have a list of game-changing tools to help you up your content creation and digital marketing game.