Introduction

It's important to understand your customers and what they need, but it's also important to make sure that you're providing them with the best possible experience. One way to prove that you're doing a great job is by having positive customer testimonials. These are often written by customers who've had good experiences with your company or service. They can be used in marketing materials and serve as evidence of how awesome your business is. Here are some tips on how to get these valuable pieces of content:

Identify audience personas

Personas are fictional characters that represent your target audience, and can help you define your product or service, marketing message and more. They're also a great way to get inside the mind of your potential customers.

Identifying personas is one of the most important steps when starting any content marketing campaign. In this post, I'll show you how to create personas based on your existing customers' behavior patterns by using data from email marketing campaigns and surveys.

The digital marketing funnel is the heart of any successful marketing campaign.

Digital marketing is about using online channels to promote your business and connect with your audience. It helps you reach new customers and keep your current ones engaged. With so many options available, from content marketing, SEO, paid ads, social media, mobile marketing, and email marketing; a clear plan is essential.

A solid digital marketing strategy saves time, cuts costs, and focuses your efforts where they count.

In this guide, you'll learn:

• What digital marketing is and why it matters.

• How to research your market and understand your audience.

• How to set clear objectives and track your progress.

• How to create a detailed digital marketing plan that works.

• Real-world examples and tips for overcoming common challenges.

If you want to build an audience persona and target effectively, then you need to know who you’re trying to reach.

As a marketing leader, part of your responsibility is to create marketing goals and objectives for your team. Sometimes this is easier said than done, especially when you are juggling a million issues at once and the “corn song” keeps playing in your head. We often get so busy that we forget to set out clear objectives, and then we get frustrated when the end result isn’t what we wanted.

Another common issue is that the marketing team is seen as a service department in many organizations. What this means is that people within organizations send marketing requests and often jump too far ahead in their demands. For example, if someone is organizing an event, they might request that you “tweet about it,” when what they really want is 400 people to attend the event, which could be more easily solved with better digital marketing strategies.

It is finally here, my favorite time of year. The smell of freshly cut pine trees, shiny holiday decorations, and the all to excited consumers (myself included) who will spend their hard earned cash on the to-good-to-be-true deals.

Congratulations, you built an iOS app. It’s a great feeling, but now comes the hard part. Getting people to download it. There are many different mobile marketing strategies you can use, but the first step is implementing App Store Optimization (ASO).

I had no idea that an iPhone commercial would boost our Rubik’s Cube sales by 500%.

When App developers create and release their app, the next logical question that most of them have is, “how do we get more people to download our app?”

The iTunes App Store opened on July 10, 2008. Since it opened, thousands of mobile developers have submitted their mobile games hoping to strike it rich.