The Re-Code mobile conference took place on October 27th and 28th near San Francisco. This conference featured a number of highly respected mobile / tech experts, industry insiders, and Kim Kardashian.

There are a lot of people who believe it’s easy to make an app, acquire mobile users, get millions of downloads, and retire to the Caribbean. I’m here to tell you that it is absolutely true, as I sip my mudslide, overlooking the beach.

Every app developer who creates an app using the iOS platform would love to get some ‘Apple love.’ Receiving free marketing and the equivalent of a pat on the back from the largest corporation in the world is the marketing Holy Grail for every app developer, large or small.

There is no doubt that we have entered into the age of mobility. Mobile device ownership has skyrocketed in the last few years with global mobile phone adoption expected to be as high as 63.5% by the end of 2014 according to eMarketer.com.

In the beginning you could just take things from other people. Then someone invented a monetary system which forced you to pay for things if you wanted them.

I will be a guest during MoPub’s speaker session at Casual Comnect USA 2016 in San Francisco. I will be speaking about how we use their Rewarded Video ad mediation solution to monetize our users at Magmic.

Speaking about Rewarded Video with Magmic’s partner MoPub at Casual Connect USA 2017.

According to a recent study by BI Intelligence, “mobile is growing faster than all other digital advertising formats in the US, as advertisers begin allocating dollars to catch the eyes of a growing class of ‘mobile-first’ users.”

Product placement is a seamless, easy-to-integrate promotional method with a long history in the gaming world. As early as 1983, Coca-Cola commissioned Atari to modify its arcade shooter, Space Invaders, and replace the target aliens with the letters P-E-P-S-I to create Pepsi Invaders.

I was interviewed by PocketGamer.biz regarding Magmic‘s (Scattergories) involvement with a neuroscience study involving mobile advertising entitled, Neurolabs; conducted in partnership with MediaBrix.